- #Syndicate project instagram how to#
- #Syndicate project instagram driver#
- #Syndicate project instagram free#
#Syndicate project instagram free#
The free way means you focus on finding the right publications, pitching your content, and building partnerships, one at a time. There are two ways to go about content syndication - free, or paid.
#Syndicate project instagram how to#
Now that we have the basics covered, here's how to do content syndication successfully. Over the past two years, he's used content syndication (among other tactics) to grow the website's backlink profile from 200K to over 4.4 million backlinks. Scott has seen how content syndication can impact a website's SEO performance (directly and indirectly). Signals from an increase in traffic from new and different referral channels, alongside a broadened backlink profile (whether nofollow or follow), and other factors gives search engines further context around your content and its relevancy and popularity." Scott Mathson, Senior Web Strategy and SEO Manager at Auth0, says that "if you include internal links, content that you syndicate across platforms often passes authority and equity through to these links.
#Syndicate project instagram driver#
But if you can reference your own content, a syndicated article can be a driver of referral traffic and a way to improve your rankings and organic traffic performance. Again, each publication has its own guidelines about references, so it's good to discuss this with the editor before starting a partnership. If the process is not clear, it's something worth discussing with the editor from the very beginning.Īdditionally, let's not forget about the references (links) included within the content. How you add the canonical link typically depends on the publication. Read more: Canonicalization 101: Everything You Need to Know About Canonical URLs You can do that by including a link back to the original article and, ideally, getting the third-party publication to include a canonical link. Even Google says it's OK to syndicate content, as long as you do it carefully and make it obvious for search engines and readers that what they see is a syndicated piece. The good news is that syndicated content isn't the same as duplicate content. It won't penalize a website directly for duplicate content, but it might not help with their SEO performance, either. Content Syndication and SEOĪs you probably know, Google doesn't like duplicate content. This is a very important mention, not only for giving credit to the original author but also to avoid duplicate content issues. "This article appeared in and has been published here with permission."
Typically, publications mark syndicated piece with text like this: Syndicated content is literally taking the same piece of content and republishing it, with permission, on other platforms.įrom the reader's perspective, one can tell if an article was syndicated, and not a guest post, because there's usually a mention on the page about the original source. A guest post is a completely new piece of content, written specifically for one publication. It's important to note that, although it might seem similar, content syndication is not the same as guest blogging. The original authors also benefit from this practice since it gets their brand in front of a new audience. Publications, big and small, like to syndicate content because it helps them give fresh information to their readers. In this blog post, I'll show you content syndication best practices you need to be aware of to make this tactic work for your business.īut first, let's talk about what content syndication really is (and what it's not).Ĭontent Syndication means republishing the same piece of content - an article, a video, an infographic, etc.
Additionally, you could end up negatively impacting your SEO performance by picking the wrong website to syndicate on.Īt this point, you might be wondering - what's the best way to use this tactic, and how can I avoid the drawbacks? Otherwise, you risk being outranked by other publications with your own content. And while there are many ways to get those numbers up, content syndication stands out because it's really cost-effective, helps you boost brand awareness, and improves SEO performance. If it's any consolation, know that getting traffic is actually a common problem for most marketers. You posted it on your blog, on your social media accounts, and ensured it's optimized for search engines.īut the views and subscribers aren't where you'd like them to be. You worked a lot to create great content.
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